Consumer Profile

Market research consistently shows a high level of product satisfaction among consumers. Consumers generally view quality bedding as a good value. "Comfort" is the most important attribute consumers consider in a mattress. Recent findings reveals that "comfort" has overwhelmingly replaced "firmness" as the most important attribute in mattress appeal. Additionally, all other attributes drop off precipitously in terms of importance after "comfort."

Consumer research conducted by the Better Sleep Council indicates that most consumers are poor judges of when to replace their mattresses. The vast majority is unaware of the signs of mattress deterioration and rarely connects the condition of their mattress to a decline in sleep quality. The mattress industry is working to educate consumers to better detect the early stages of mattress breakdown, replace deteriorating products, and enjoy continued comfort, support and refreshing sleep.