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BedTimes Advertising Rates

(effective November 30, 2007)

Download a PDF copy of the BedTimes Rate Card

There is a 20% surcharge for ISPA non-members

Covers
Covers II or III: $2,520.
Cover IV: $2,700
Rates include color and bleed. Cover I is not sold. Covers II, III, IV are available only to four-color advertising on a 12x basis and cannot be cancelled.

Colors and Bleeds Single color charges (any color in addition to black) are $355 for a single page and $485 for a spread. BedTimes prefers CMYK colors over PMS colors; use of PMS colors may result in additional production charges. $75 for full page or fractional ads; $125 for spreads. Essential elements should be kept at least ½ inch away from trim edges and gutter. No charge for gutter bleed on a spread.

Position Special position is 15% of space charge. Second page of a spread is considered a special position. Position for fractional ads is 20%.

Show Specials
Take advantage of BedTimes' 3-for-2 Trade Show Promotion, focusing on the biennial ISPA EXPO and Intezum Cologne trade Fairs.  The 3-for-2 special puts your ad in three of the most important issues of the year, at a significant cost savings.  In even-numbered years, place your ad in the three ISPA EXPO issues; Januaray pre-show, March on-site show issue and May post-show issue.  In odd-numbered years, place your ad in the three Interzum issues: Februrary pre-show, April on-site show issue and June post-show issue.  The 3-for2 does not apply to regular contracted ad space.  Color charge and production charges are also additional.

Special Services (Non-commissionable)
BedTimes will make some minor changes to ads (update telephone numbers, addresses, etc.) for contract advertisers (6x or greater) free of charge. Changes are assessed on a case-by-case basis; more involved changes may incur production charges. Contact Debbie Robbins, Advertising Production Manager at drobbins@sleepproducts.org for details.  Or call 703-683-8371, ext. 1894. 

Non-contract advertisers will be charged for all changes made to their ads. Repairs, stripping, etc., of reproduction material are billed at cost plus 20%. $25 minimum charge. Written estimates provided upon request. Contact Advertising Services Manger for details.

Complete design and art services available upon request.  Contact Advertising & Production Manager for details.

Special services are noncommissionable.

Bound-in Inserts: Price based on each individual insert. Contact Advertising Production Manager for mechanical specifications.

Polybag Inserts: BedTimes accepts inserts to its polybag mailer, subject to the following conditions:
Cost: $3,750 for first item, $500 for each additional item
Weight Limit: 3.3 ounces maximum, BedTimes will add a surcharge for items over the weight limit.
Size Limit: 8 ½ x 11 inches maximum

Reservations: Written insertion orders accepted on a first-come, first-served basis, no more than one year in advance.

Restrictions: No more than one advertiser's inserts accepted per issue. Polybag inserts are not commissionable. Insert may count toward frequency contract for ads placed inside magazine; however, frequency discounts do not apply to inserts. Insert sample must be provided to publisher 30 days prior to regular closing date for that issue. All inserts subject to publisher's approval.

Contact Advertising Services Manager for quantity of inserts required and shipping information.

Classifieds
For only $3.00 per word for the first 100 words (and $2.50 thereafter), you can reach bedding professionals with your classified ad. It will be printed in BedTimes and it will be posted on the ISPA web site.  BedTimes section for one month. Classifieds are non-commissionable, advance payment is required; credit card are accepted. Closing date is the 1st of the month preceding publication. Minimum charge is $75 per insertion. Blind box numbers are $50 per insertion. Classified ads purchased in the magazine are also posted on the BedTimes web site.  For more information or to place an ad, contact the Advertising Production Manager, Debbie Robbins drobbins@sleepproducts.org

Deadlines
Deadline for insertion orders is 1st of month preceding publication. Deadline for ad materials is 5th of preceding month. These dates are subject to change for Show and December Supplies Guide issues. Materials that miss the deadline may be subject to a late charge.

Shipping Instructions
\all materials except inserts should be sent directly to BedTimes, attention Advertising Services manager. Contact Advertising Services Manager for information regarding shipping inserts.

Agency Discounts
15% of gross billing to recognized agencies on space, color, bleed and position. No cash discount.

BedTimes
501 Wythe Street, Alexandria, VA 22314-1917 U.S.A.
Tel: 703-683-8371; Fax: 703-683-4503
bedtimes@sleepproducts.org
www.sleepproducts.org/bedtimes