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BedTimes Advertising Mechanical Requirements

Print copy of mechanical requirements (PDF)

Publication Trim Size: 8 ½ x 11 inches
Image Area: 7 x 10 inches. Essential elements should be kept at least ½- inch away from trim edges and gutter.

BedTimes is printed on a sheet-fed press and saddle-stitched (December and other special issues are perfect-bound).

Ads exceeding the specified space sizes will either be billed at the rate for the next largest size or, if reduction of the ad is requested, billed at cost of reduction plus 20%. Full-page ads exceeding the specified space size will be charged bleed rates.

Ad Sizes

Full page, 7 x 10 inches
Full page bleed, 8 3/4 x 11 ¼ inches
Two page spread, gutter bleed only, 15 3/8 x 10 inches
Two page spread full bleed, 17 ¼ x 11 ¼ inches
½ page horizontal - 7 x 4 7/8 inches
1/2 vertical, 3 7/16 x 10 inches
1/2 island, 4/34 x 7 inches
1/3 page vertical, 2 1/4 x 10 inches
¼ page horizonatal, 7 x 23/8 inches
¼ page vertical, 3 7/16 x 4 7/8 inches

Material Requirements

BedTimes is printed digitally on a direct-to-plate system. Therefore, we strongly encourage advertisers to send digital ads. Advertisers who send film ads will be charged a fee to scan the ad into a digital format. Before submitting your ad, contact the Debbie Robbins, Advertising Services Manager at drobbins@sleepproducts.org or 703-683-8371, ext. 1896 for specific requirements.
Digital: BedTimes prefers digital ads. Preferred platform is QuarkXpress for Macintosh. High resolution scans in TIFF or EPS files are required along with SWOP-approved proofs to ensure accurate output. Contact the Advertising Services Manager for specific requirements.
Film: Right-reading, emulsion side down negatives; 175-line screen preferred, 150- and 133-line screen/ 175-line accepted. Advertisers who send film ads will be charged a fee of cost plus 20% to scan into a digital format. Film positives and camera-ready art/mechanicals accepted; cost of conversion will be billed at cost plus 20%. Contact the Advertising Services Manager for specific requirements.
Other Media: Film positives and camera-ready art/mechanicals accepted. Cost of converstion to a digital format will be billed at cost plus 20%. Contact the Advertising Services Manager for specific requirements.

SWOP-approved color proofs must be submitted for all color ads. Tear sheets are not acceptable. Film and/or mechanicals will be stored for 24 months and then discarded unless specific written instructions to the contrary are received.

Contract and Copy Regulations

1. Contracts and insertion orders must be submitted in writing. All oral instructions regarding contracts, insertion orders or artwork preparation must be confirmed in writing prior to the press date of issue affected.

2. Ad material extensions will be granted at BedTimes' discretion. However, BedTimes will accept no responsibility for production errors on material received after the official deadline of the fifth. When ad material is not received by the specified closing date (or granted extension date), BedTimes reserves the right to repeat the last ad or, if no such ad is available, to publish in the reserved space the advertiser's known name and address.

3. Advertisers will be short-rated at prevailing rates if, within a 12-month contract period, they do not use the amount of space upon which their billings were based. Advertisers will be rebated if, with the 12-month contract period, they have used sufficient additional space to put them into another frequency category.

4. Each unit of advertising space used in an advertisement composed of multiple units counts as an insertion toward earning a frequency rate. Scheduled advertising composed of mixed space units are entitled to frequency for each unit with the exception of a mixed schedule in which the use of either the smaller or the smallest unit lowers the cost of the campaign below the amount at which the larger units taken along would cost.

5. Advertising is subject to publisher's approval. Advertiser and agency shall be liable for all content. Advertising which simulates editorial content must include the word "advertisement" above the ad.

6. New rates will be announced at least 30 days before publication of the first issue affected by the new rates. Advertisers under contract at the time the new rates are announced will be billed at new rates only after their previous contract expires.

Terms

1. BedTimes invoices within 15 days of publication of advertisements. All invoices are payable upon receipt.
   
2. Non-payment within 30 days of date of invoice will result in loss of agency commission and could result in refusal of future advertising. All advertisers ultimately are responsible for the payment of all advertising invoices.
   
3. BedTimes reserves the right to make credit history inquiries for new accounts. BedTimes reserves the right to require advance payment from advertisers and agencies who have established no credit record with BedTimes or its publishers (International Sleep Products Association), those whose credit information is negative or those who have abused their credit privileges.

BedTimes
501 Wythe Street, Alexandria, VA 22314-1917 U.S.A.
Tel: 703-683-8371; Fax: 703-683-4503
www.sleepproducts.org/BEDtimes
Sales Director, Kerri Bellias kbellias@sleepproducts.org , 336-945-0265
Advertising Services Manager, Debbie Robbins, drobbins@sleepproducts.org , 703-683-8371, ext. 1896.