January
The Year Ahead
Both 2008 and 2009 presented the mattress industry with unprecedented challenges. We look at what’s coming this year.
* ISPA EXPO Preview
February
Putting Used Mattresses to Bed
The mattress industry has stepped up its recycling efforts. What options are available for recycling used components? What opportunities can we expect?
* Product Watch: Bio-based Foams
March
ISPA EXPO Show Issue
A comprehensive exhibitor directory and show details for the industry’s largest EXPO of components and machinery.
* Bonus On-site Distribution
April
Great People = Great Company
Are you hiring and retaining the best employees? We examine salary, perk and benefits issues to show you how you measure up—and how you can improve.
* ISPA EXPO Wrap-up
May
The Big Machines
Purchasing a new quilter, serger-flanger or other major piece of mattress manufacturing equipment is no small matter. What advancements are equipment suppliers offering the industry?
June
Improving Your Online Image
What does a consumer find when she Googles your company? We show you how to optimize search engine results, respond to negative blog comments and more.
July
The Energy-Efficient Plant
As the global economy recovers, energy prices are expected to shoot up again. How can you retrofit your facilities to be as energy efficient as possible?
August
The art of advocacy
With so much media attention focused on national politics, it’s easy to forget that issues at the city, county and state level are often more important to business owners. BedTimes shows you how you can advocate for your company. Plus: How ISPA works on your behalf.
September
Good PR
A good advertising or PR firm can raise your company’s profile. We explain how to pick the right agency and get the most out of the partnership.
October
The retailer-manufacturer partnership
Ideally, mattress makers and retailers work together to educate and engage the consumer. We examine best practices for dealing with retail partners.
November
Niche marketing
Marketing your products to specific groups (Hispanics, African-Americans, seniors, etc.) and doing it with sensitivity can be tricky. Experts provide guidance for reaching out to various demographics.
* Product Watch: New Products Showcase
December
The Supplies Guide
The industry’s only comprehensive listing of suppliers to the mattress industry. Plus: What’s your biggest business headache? How would you fix it if you could?
