· Editorial
   News Deadlines
 · Classifieds
 · Article Search
 · Advertise
 · Industry Calendar
 · Supplies Guide
 · Subscribe
            
   

BedTimes Home

BedTimes 2008 Editorial Calendar

January 
The Flammability Issue
Ad insertion deadline: November 30
Lessons from the first six months of implementation of the U.S. federal open-flame standard, 16 CFR Part 1633. * ISPA EXPO preview
 
February
Reinventing Your Reps
Ad insertion deadline: January 2

Retailers say they don’t always get what they need from bedding reps. What can you do to make your reps the best?
 
March 
ISPA EXPO Show Issue
Ad insertion deadline: January 30
A comprehensive exhibitor directory and show information for the industry’s largest exhibition
of suppliers and services to the bedding industry.
* Bonus on-site distribution
 
April
Exclusive Consumer Research
Ad insertion deadline: March 3
Quantitative results from the latest Better Sleep Council study—
data you can use to improve your business.
*
ISPA EXPO wrap-up
 
May 

The Environment and Efficiency
Ad insertion deadline: April 1
Taking steps to save the planet also can save you money.
A rundown of changes you can make in your business to bring costs down and reduce environmental damage.

 
June

Customization is King
Ad insertion deadline: May 1
Consumers increasingly choose products made just for them. How is the bedding industry meeting such demands?

 
July 
What Do Your Customers Really think?
Ad insertion deadline: June 2
Ideas for soliciting feedback—and suggestions for how to make the most of those comments when you get them.
New Products Showcase
 
August 

Your Website: Woeful or Wonderful?
Ad insertion deadline: July 1
Consumers often get their first impression of a company while surfing the Web.
Suggestions for putting your best foot forward online.

 
September 

From Hospital to Home
Ad insertion deadline: August 1
Innovations for residential mattresses often begin in the medical sector. A look at recent advancements.

 
October
Global Success
Ad insertion deadline: September 2
Surviving challenges of sourcing components worldwide—and maintaining your brand integrity overseas.
ISPA Industry Conference preview
New Products Showcase
 
November 
Beyond Beds
Ad insertion deadline: October 1

Pillows, mattress pads, even products for pets can round out a manufacturer’s offerings
and help build its brand. How valuable can these line extensions be?
 
December 
The Supplies Guide
Ad insertion deadline: October 22

The industry's only comprehensive listing of suppliers to sleep products
manufacturers. 
 
Note: All topics on the editorial calendar are subject to change without prior notice. 
Also in BedTimes
Regular Departments such as:
 
ISPA News                                   Management Issues 
Employee Relations     Marketing Report
Tech Report     World Report  
Plant Management     Family Business 
Regulatory Update     Company Profile
Contacts:                                
For Editorial
Julie A. Palm, editor
336-727-1889
jpalm@sleepproducts.org  
For Sales
Kerri Bellias, sales director
336-945-0265 
   
BedTimes publishes the work
of freelance writers preferring those
with experience in the bedding and
furniture industries, manufacturing
in general, and in trade journalism. Read
our Writer's Guidelines for details.
 
   
   





 

 
 

® 2008 ISPA. All Rights Reserved Copyright Policy. ISPA Confidentiality Statement
Site designed and developed by ActiveMatter.
ISPA-International Sleep Products Association 501 Wythe Street, Alexandria, VA, 22314-1917 tel 703.683.8371 fax 703.683.4503