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 (updated April 2006)

Better Sleep Council Member Tool Kit

The Better Sleep Council Tool Kit provides an overview of the BSC National Public Relations Campaign as well as materials and resources you can use, as needed, locally. 

This kit contains public awareness tools that mirror and reinforce the industry's national campaign (go to www.bettersleep.org for more information on the national campaign).  We hope it will complement and enhance your efforts to make the public aware of the importance of mattresses — ultimately boosting your company's sales.

See the links below to download various sections of the Tool Kit. 

                                              BSC National PR Campaign Overview                                                                 BSC Fact Sheets                         
BSC Materials: Helping ISPA Members    Healthy Tips for Better Sleep 2005
Working with the Media    Mattress and Health

BSC Talking Points

   Women and Sleep
  BSC Matte Articles 2005    E.A.S.E. Shopping for a Mattress
BSC Press Releases 2005    Sleep and Obesity
Glossary of Terms    Shopping for a Mattress 2005

 

Better Sleep Month 2007

Better Sleep Month 2007 Survey Fact Sheet

Click on the links below and right-click on the image

Better Sleep Month 2007 Fact Sheet

that appears to download a BSC screensaver.

 

Better Sleep Month 2007 Press Release

Screen saver #1

   (word template ISPA members can use to promote 
  Better Sleep Month 2007)
Screen saver #2

Oklahoma State University Sleep Surface Research Fact Sheet

  Fortune Supplement on Sleep and Work

Fall 2006 Love Yourself, Love Your Bed Campaign

Fall 2006 Love Yourself, Love Your Bed Campaign Press Release

 

Fall 2006 Love Your Bed Campaign Matte Article (word template)

 

Fall 2006 Survey Key Findings

 

Better Sleep Month 2006

Better Sleep Month Survey 2006
Better Sleep Month 2006 Fact Sheet

Better Sleep Month 2006 Press Release

 (word template ISPA members can use to promote 
  Better Sleep Month 2006)

Better Sleep Month 2006 Press Release

(joint release from BSC and National Mental Health Association)

 

 

 


 

 

 


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