Better Sleep Month

2008 marks the third year of the Better Sleep Council’s (BSC) five year plan to focus key messages around a central sleep-health theme and build outreach efforts. Following last year’s successful program, emphasis on sleep and work productivity, 2008 efforts spotlight sleep and physical performance, including the important role a mattress plays in quality sleep. Specifically, this year Better Sleep Month (BSM) aimed to raise awareness regarding how sleep impacts physical fitness, including its effects on activity levels, motivation, morale and productivity as well as its impact on overall well being.

The Better Sleep Month program officially kicked off on May 6th as Dr. Bert Jacobson, author of Oklahoma State University ground-breaking mattress/sleep research and BSC spokesperson, participated in a satellite media tour, speaking with 24 local and national broadcast outlets around the country about the importance of sleep to physical performance.
View the In the Know video clip  featuring Dr. Jacobson.

Campaign efforts continue to reap tremendous results. Ongoing media monitoring shows more than 125 million media impressions garnered to-date, with more to come.  See a review of all 2008 Better Sleep Month coverage to date.

For more about Better Sleep Month, read the 2008 Better Sleep Month Press Release and the 2008 Better Sleep Month Survey Fact Sheet