At the 2009 ISPA Industry Conference and Exhibition, ISPA hosted the following educational session dealing with sustainability topics:
Business Session
Tapping the 'Green' Market
Who are Green Consumers and What Do They Really Want?
The green movement is clearly here to stay as more and more consumers base their purchasing decisions on how eco-friendly a product is or how committed a company is to environmental responsibility. Who are these consumers and how can you respond to their wants and needs? Join us for a lively panel discussion covering these questions and more as well as how this movement is permanently affecting the mattress marketplace.
Moderator:
Will Ander, Retail Consultant, McMillan Doolittle
Panelists:
Joe Paviglianti, SOLinc.
John Zapata, Sr VP of Distribution, Rooms to Go
Roger Cunningham, President, The Bed Store
Last Updated on: 8-10-10
|
