The ISPA Industry Conference offers top-notch educational sessions and keynote presentations.
WEDNESDAY: March 8, 2017
ISPA Golf Tournament (box lunch included)
SWING INTO ACTION!
There’s only one game…GOLF!
Come on out, enjoy some Florida sunshine and help our industry champion a great cause! A portion of the proceeds for the ISPA Golf Tournament will benefit the Colon Cancer Alliance.
THURSDAY: March 9, 2017
Networking Breakfast and Exhibits
Start your day with breakfast and browse the exhibit hall to see the latest products and services to help you boost profits and optimize productivity.
Opening Keynote Session
David Avrin, Internationally Renowned Marketing/Branding Keynote Speaker & The Visibility Coach
How to Attract the Best Customers and Create an Army of Raving Fans
Being great at what you do is no longer a differentiator—winning in business is about earning and leveraging competitive advantages. In this thought-provoking and actionable presentation, based on his new book, Visibility Marketing (2016 Classified Press), business and branding veteran David Avrin will show you how to discover and create meaningful differentiators to earn mind-share and build your brand.
Break & Exhibits
PANEL DISCUSSION: Sin and Salvation Within Your Reach
Julia Rosien, Restonic Brand Director
Dave Perry, Executive Editor, Furniture Today
Jocelyn Wolf, Regional Operations Assistant & Social Media Coordinator, Wolf Furniture Company
Lauren Searl Kannry, Director of Public Relations, Williams Whittle Associates Inc.
In a Facebook, Twitter, and YouTube driven world, mistakes that put your brand and reputation at risk can and do happen. Do you have a plan in place to respond in a crisis? If not, you should. This panel will explore how to identify a real communications crisis, how to create a management plan for such an eventuality and how avoid costly mistakes in the first place.
Break & Exhibits
Why Your Business Can’t Win Unless You Become Service-Obsessed
Jordy Leiser, Co-Founder and CEO, StellaService
Companies can no longer rely on lower prices or wider product offerings to really thrive. Great service is most often what separates truly successful companies from the pack. Find out how improving your service operations will help build brand equity, increase customer advocacy and grow sales.
Networking Lunch and Exhibits
Retailer Panel: Positioning the Mattress as THE Most Essential Sleep Product for Consumers
Mark Kinsley, Leggett & Platt, Staff VP of Marketing, Bedding Group
More and more non-mattress companies are now offering products aimed at helping consumers sleep better—including sleep trackers and apps, athlete recovery sleepwear, and of course the many sleep medications on the market. How can the industry help consumers prioritize the mattress as THE essential sleep product in a market exploding with non-mattress sleep merchandise? This panel will discuss ways that mattress manufacturers and retailers are helping consumers understand how the latest in mattress features, such as cooling technology and materials, motion bases, new comfort layers, and more, will help them sleep better.
Break and Exhibits
Trish Mueller, Mueller Retail Consulting & Former Chief Marketing Officer, Home Depot
Don’t Buy Into Your Own B.S. – Succeed in an Omnichannel World
Consumers now live in an omnichannel world, expecting to move easily between desktop, mobile and in-store buying. If you can’t live up to their expectations, your competition is just a click away. Trish Mueller, former chief marketing officer for Home Depot, will illustrate the importance of mastering omni-channel marketing so you can compete in an today’s digital space.
Industry Reception & Dinner – “An Evening in Paris”
Cap off the conference with a festive event with a French flair!
Enjoy food stations and bar, live music, Parisian street entertainers followed by a casual sit-down dinner. Dessert will be served outdoors around fire pits under the stars. Bring your spouse or guest to enjoy this truly unique event!
*Program subject to change.