To improve the market intelligence that ISPA publishes and help the sleep products industry increase its share of consumer spending, ISPA developed a new retail sales data initiative, ISPA Consumer Analytics Program (ICAP).
ICAP will include data on aggregate mattress unit and sales values, regional sales, mattress sizes, accessory sales, upsells, returns and more, and will complement the manufacturer wholesale data that ISPA currently publishes.
The consultants with whom ISPA has developed this program will also offer an array of demographic tools to help retailers better understand their businesses and customers, improve the efficiency of advertising expenditures and help guide the new store location/old store closure decision-making process.
If you have specific questions about the program or are interested in participating, contact Brian Fraser at email@example.com or call the ISPA office at 703-683-8371.
Read all about the program and hear from ISPA President Ryan Trainer and ICAP’s developer, Mike Knight, in Sleep Savvy‘s latest article!
You should plan to attend the ICPA information session during the January Las Vegas Market.
The session will be held on Monday, January 29 at 2:00 pm in Building B on the 16th floor.