A new year brings new ideas. This month, the International Sleep Products Association (ISPA) is introducing a new tool the industry can use to improve market intelligence and boost bedding sales. ISPA’s Consumer Analytics Program is a highly sophisticated data analytics vehicle.
User-friendly data tools help retailers increase their share of consumer spending, improve the efficiency of advertising expenditures, and understand their business and customers. Read all about it in Sleep Savvy magazine’s latest article.