The Mini Field Guide to the Mattress Shopper

From Millennials to empty nesters, everyone wants a good night’s sleep, and the right mattress can help. Scroll down and select an age bracket to learn more about your customers’ needs – and nab the sale.

52% due to pain or generally not sleeping well
and 29% of that is due to back pain

Try asking young women customers about back pain. We might not realize our current mattress could be to blame until you bring it up.

For young men, try focusing more on the benefits of a new mattress, instead of the faults of the old one.

But shopping online is way easier.
We’re all over
the place ...

Sleep alone most nights


Work or watch TV in bed


Normally sleep with a partner (or pet)


You may have to take some time to educate us on what mattress might suit us best.

Chances are, we’ve never even been in a mattress store, let alone had to consider purchasing one.

We know how important sleep is. We know it. But we don’t believe it enough to change our habits. Probably because we’re young and our bodies recover faster.

But that will change soon. The 7 years between mattress purchases changes us a lot. And the mattress we buy will have to last us into that aging process.

So, we’ll need something that can age better than us.

and joined the 66% of women who were not happy with the amount of sleep they get (which is the same as women ages 18-34)
64% Sleep on our sides
know what we’re sleeping on.
of us have breathing problems, including
sleep apnea, asthma, allergies, snoring
So, it makes sense that 27% of us want a hypoallergenic mattress and 13% of us want a mattress protector.

I’d pay between $400 and $1,200 for a queen mattress.

And, $1,000 to $2,400 for a king mattress.

I’d pay between $400 and $1,000 for a queen mattress.

And, $400 to $800 for a king mattress.

70% Sleep on our sides
64% Currently have a pillowtop or innerspring
We’re here for some
of us are here due to
pain or health issues
of our mattresses have
sagging and body impressions
of us are just
sleeping poorly
55+ shoppers will most likely not be shopping online.

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Research conducted for International Sleep Products Association (ISPA) and the Better Sleep Council (BSC) in conjunction with FluentAnalytics.

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